Explore the potential of synthetic biology to revolutionize industries and solve major global challenges in this 54-minute master class lecture by bioengineer Drew Endy. Delve into the fascinating world of engineering living matter and discover how biology can provide sustainable solutions for humanity and nature. Learn about DNA synthesis, transcription terminators, and the concept of biobits. Examine the industrialization of biology, its impact on various fields including environment, energy, and medicine, and discuss ethical considerations. Investigate real-world applications such as programmable pigments and the recreation of extinct species. Gain insights into the future of synthetic biology and its potential to shape our world through this thought-provoking talk filmed at the 2016 World Science Festival in New York City.