Explore the complex relationship between infosec professionals and the media in this informative conference talk. Gain valuable insights from seasoned journalists Sean Gallagher, Steve Ragan, and Paul Wagenseil as they demystify the inner workings of news media and provide guidance on effective interaction with journalists. Learn about the strengths and weaknesses of various communication channels, understand how to navigate the media landscape, and discover strategies for constructive and productive engagement. Delve into topics such as print media, fact-checking, source treatment, and the importance of building knowledge. Acquire practical tips on handling off-the-record information, avoiding common pitfalls, and addressing misreported information. Whether you're an infosec researcher, expert, or hacker looking to improve your media relations, this talk offers valuable insights to help you navigate the complex world of media coverage in the information security field.