Explore the fundamentals and importance of asset management in this comprehensive 1-hour 17-minute video lecture. Learn about various types of assets, including capital, property, and data, and their potential for wealth generation. Discover the critical tasks involved in asset management, such as identifying profitable assets and avoiding unprofitable ones. Delve into different categories of asset management, including digital, fixed, IT, enterprise, financial, and infrastructural. Gain insights into the challenges faced in asset management and how to overcome them. By the end of this lecture, acquire a solid understanding of asset management principles and their application in maximizing wealth and making informed financial decisions.