Explore the intricacies of measuring and optimizing tail latency in data centers through this 52-minute conference talk from Strange Loop. Dive into the challenges of engineering interactive user request systems to optimize 99th percentile response times. Learn about a new tool and methodology for measuring performance at 1000 cycle granularities with minimal overhead. Discover root causes of tail latency and various optimization techniques, including scaling approaches for queuing delay and a novel dynamic adaptive parallelization method. Understand how these optimizations can improve server efficiency, benefiting users, profitability, and the environment. Gain insights from Kathryn McKinley, a Research Scientist at Google and Adjunct Professor at the University of Texas at Austin, as she shares her expertise in programming languages, compilers, runtime systems, and performance optimization.