Explore strategies for corporate support of open source projects in this conference talk from Strange Loop. Learn about various initiatives for funding open source, the role of Open Source Program Offices (OSPOs), methods to encourage employee contributions, and ways to measure a company's impact on open source sustainability. Gain practical insights on promoting open source within your organization, including resource mapping, successful nonprofit models, and avoiding common pitfalls. Discover tools for tracking contributions, organizing first-time contributor events, and implementing initiatives like FOSS Funds. Leave with actionable ideas to help your company sustain the open source projects it relies on, while understanding the philosophical and logistical aspects of measuring contributions.