Explore the psychological tactics employed by cyber criminals in this 44-minute conference talk from the Central Ohio InfoSec Summit 2016. Delve into the evolution of advertising techniques and how they are leveraged for malicious purposes. Examine the collaboration between cyber criminals and advertisers, and learn about classic advertising strategies adapted for criminal activities. Investigate malvertising, real-time bidding, exploit kits, watering hole attacks, and social networking threats. Analyze scams, social engineering techniques, ransomware, and smartphone vulnerabilities. Gain insights into spear phishing, data breaches, and advanced threat prevention methods to enhance cybersecurity awareness and defense strategies.