Explore the evolving landscape of privacy policy and its intersection with technology in this 40-minute conference talk from the RSA Conference. Delve into the critical relationship between privacy and innovation, examining how changes in one domain impact the other. Gain insights from J. Trevor Hughes, President and CEO of the International Association of Privacy Professionals, as he discusses the historical context of privacy, technological mediation, and the challenges faced in the digital age. Analyze the concept of "privacy is dead" and the impact of observation on behavior. Investigate the connection between privacy and freedom, the technological revolution, and the increasing velocity of change. Consider emerging solutions to privacy challenges and understand why privacy remains an eternal negotiation in our rapidly evolving technological landscape.