Explore monetization strategies for mobile games in this 32-minute conference talk from Unite Austin 2017. Learn about Unity's tools for in-app purchases (IAP) and advertising, with expert insights on implementation across different game categories. Discover best practices for pricing, product types, and ad placement through technical demonstrations and real-world examples. Gain valuable knowledge on Unity's open auction ads platform and its potential to maximize revenue for publishers. Dive into topics such as whale behavior, IP pricing, promotion techniques, and the differences between in-game and brand advertising. Follow along with Unity Editor demos and code examples to enhance your understanding of mobile game monetization.