Explore cutting-edge applications of Unity in the automotive industry through this 35-minute conference talk from Unite LA's AutoTech Summit. Discover how a luxury vehicle brand leverages globally deployed configurators, witness CAD tracking of a real engine using AR for training and maintenance, and understand how software modularity enables easy scalability across multiple use cases. Join speakers David Castañeda and Frantz Lasorne from Visionaries 777 as they showcase innovative projects, including interactive configurators, virtual showrooms, and engine visualizations. Learn about mobile optimizations, model targeting, and heatmap prototyping in the context of automotive design and marketing. Gain insights into building ecosystems and achieving simplicity and scalability in automotive technology applications.