Explore the future of in-car entertainment through augmented and virtual reality in this 38-minute conference talk from Unite LA's AutoTech Summit. Discover how industry experts from Spiraloid, Lyft, and REWIND implemented ARKit and ARCore technologies for backseat passengers. Gain insights into the potential of AR/VR in shared rides and self-driving vehicles, and learn about innovative projects like the Constellation System, character design evolution, and interactive AR experiences. Delve into the process of building immersive apps and creating engaging storytelling elements for passengers. Understand the challenges and opportunities in developing cutting-edge entertainment solutions for the automotive industry as speakers share their experiences and vision for the future of in-car experiences.