Explore how ABB is shaping the future of industry with Microsoft HoloLens and Unity in this 32-minute conference talk from Unite Copenhagen. Discover the potential of augmented reality beyond gimmicks, learn about the challenges faced in implementing innovative AR technology, and understand how to overcome them to deliver valuable products. Join speakers Maciej Włodarczyk and Rafał Kielar from ABB as they discuss AR app challenges and opportunities, demonstrate live UI design for augmented reality, and explore ergonomic interactions and device recognition. Gain insights into ABB's innovative solutions, the problems they aim to solve, and their vision for the future of AR in industrial applications.