Explore key insights from extensive security training research and behavioral change campaigns in this 36-minute Black Hat conference talk. Discover why traditional training approaches fall short in changing behaviors and learn effective techniques for reducing human risk in cybersecurity. Delve into the power of personal relevance, social proof, intrinsic motivation, and tight feedback loops. Gain valuable knowledge on predicting security behaviors, understanding behavioral attributes, and leveraging motivation, gamification, and reinforcement to create lasting change. Uncover the limitations of knowledge-based approaches and explore innovative strategies to address the human element in cybersecurity.