Explore the complex and often divisive language of cybersecurity in this thought-provoking conference talk from Security BSides London. Delve into the controversial term "cyber" and its evolving meaning in the industry, media, and public perception. Examine how language choices impact communication effectiveness with key stakeholders, including board members and the general public. Analyze the historical context of cybersecurity terminology and its current implications. Challenge preconceived notions about industry jargon and consider whether rejecting certain terms hinders broader understanding and engagement. Gain insights into the power of language in framing security concepts and bridging communication gaps. Reflect on the importance of adapting terminology to reach diverse audiences effectively in the ever-changing landscape of information security.