Explore common mistakes and pitfalls in game data analysis through this 2018 GDC conference talk. Gain practical guidance on improving test rigor and data quality as Kongregate's Emily Greer delves into topics such as audience mix, sample sizes, outliers, correlation pitfalls, A/B testing, and statistical significance. Learn about the game data lifecycle, creative iteration, and pre-production testing while understanding that there's no single right answer in data-driven game development.