Discover effective strategies for marketing your game through animated GIFs in this 2019 GDC session. Learn platform-specific advice for Steam and Twitter, explore the art of creating compelling gameplay GIFs, and understand what makes a GIF truly impactful. Delve into techniques for compressing GIFs, utilizing GIF generators, and leveraging these animated images in email marketing campaigns. Master the art of conveying your game's essence in just five seconds, ensuring your promotional efforts stand out in a crowded marketplace.