Explore the concept of game design beyond traditional mechanics in this 2019 GDC talk by Square Enix's Prasert "Sun" Prasertvithyakarn. Delve into why a broader vision is crucial for creating compelling games, using Final Fantasy XV as a case study. Learn about the importance of player experience, itemizations, self-expression, creativity, communication, and fan engagement in game design. Discover how these elements contribute to a game's success beyond just good play mechanics, and gain insights into creating more immersive and engaging gaming experiences.