Discover how to leverage data for better game development in this 2019 GDC session. Learn from SocialPoint's Aviv Stern as he demonstrates the implementation of lean analytics to understand users without disrupting workflow. Explore the concept of "lean startup" strategy, Super KPIs, high-impact metrics, and effective tracking methods. Gain insights on diminishing bottlenecks, handling player data comparisons, AB testing, and verifying assumptions. Delve into practical cases, learn when to analyze data, and understand the importance of actionable insights. This talk covers a range of topics including game design, programming, and business management, offering valuable knowledge for game developers looking to enhance their analytical approach.