Explore the transformative shift towards patient-centred healthcare in this 57-minute World Economic Forum session. Delve into emerging models of care, incentive structures for sustainable implementation, and technologies fostering a more equitable healthcare ecosystem. Examine the transition from traditional paradigms to value-based care, addressing cost considerations, outcome-focused approaches, and system-wide changes. Investigate challenges in standardization, end-of-life care, primary prevention, and mental health integration. Analyze the financial implications, including profit and loss dynamics, in this new health paradigm reshaping the industry for both patients and corporations.