Explore a 22-minute conference talk from the ACM CHI Conference on Human Factors in Computing Systems that introduces Triptech, a method for evaluating early design concepts in user experience (UX) development. Learn how this innovative approach was applied to assess user needs, design concept desirability, and perceived usefulness for the Now Playing music recognition system on Pixel 2 smartphones. Discover the merits and limitations of Triptech in tech-driven innovation practices, and gain insights into its application for drafting UX requirements. The presentation covers introduction, challenges, survey methods, storyboarding techniques, individual feedback collection, group discussions, privacy concerns, limitations, and concludes with a recap and Q&A session.