Explore how big data drives competitive intelligence in this 37-minute Collision Conference talk. Discover strategies for leveraging big data effectively as Ann Johnson of Interana and Gaia Dempsey of DAQRI share insights on identifying meaningful data and informing decision-making. Delve into topics such as interactive analytics, augmented reality, data analysis, user interfaces, privacy, and security. Learn about industry applications, including construction and contracting. Gain perspective on data retention, the half-life of data, and historical computing trends. Examine challenges, opportunities, and platforms in the big data landscape. Understand the importance of storytelling and working with startups to harness the power of big data for competitive advantage.