Explore a novel approach to secure software development through a contest-based framework presented at the 23rd ACM Conference on Computer and Communications Security. Delve into the principles, structure, and incentive systems of the "Build It, Break It, Fix It" contest, designed to improve secure coding practices. Examine the scoring system, contest data, and results from the secure log implementation challenge. Analyze the impact of programming language choices, common bugs, and resilience factors on security outcomes. Gain insights into future research directions and potential applications of this innovative methodology for enhancing software security.