Discover the art of persuasive argumentation in this 16-minute TED Talk by US Supreme Court litigator Neal Katyal. Learn why effective arguments rely more on human connection, empathy, and belief in your ideas rather than grand rhetoric or elegant style. Explore real-world examples from some of Katyal's most impactful Supreme Court cases, including insights on timing, inspiration, and handling opposition. Gain valuable strategies for crafting compelling arguments, overcoming setbacks, and persevering in the face of challenges. Understand the importance of connecting with your audience and presenting ideas in a way that resonates on a human level, whether arguing before the highest court or in everyday situations.