Explore the critical issue of unconscious bias in AI and the importance of diversity in creating ethical, fair systems in this 54-minute SXSW 2021 panel discussion. Delve into the urgent need for incorporating diversity in AI design as investment in the field grows across industries and countries. Learn about strategies to mitigate bias, develop equity fluency, and build responsible AI literacy. Discover best practices for diverse product teams, ethical principles in AI development, and the role of education in fostering inclusivity. Gain insights from personal examples and case studies, including perspectives from Finland. Understand how increasing gender diversity and representation in technology can lead to more trustworthy and equitable AI systems, addressing the current lack of diversity in the field.