Explore the transformative impact of technology on the events industry in this 44-minute SXSW 2021 conference talk. Delve into how the multi-billion dollar events sector rapidly adapted to virtual formats during the COVID-19 pandemic. Learn from experienced event organizers as they discuss lessons learned, challenges faced, and innovative solutions implemented. Gain insights into the evolution of event technology, including pre-event engagement strategies, international attendance benefits, and the rise of hybrid events. Discover how the industry united to overcome global challenges and reimagine its business model. Understand the central role of technology in shaping the future of events and maintaining audience engagement in virtual settings.