Explore the ethical principles and design considerations for building trust and value in the metaverse in this 58-minute SXSW 2022 XR Experience panel discussion. Dive into insights from security experts and web3 brand builders as they discuss organic growth strategies, community involvement, and the importance of partnerships in creating a trustworthy metaverse environment. Learn about innovative concepts such as crossplatform avatars, proof of participation, and IRL activations. Gain valuable knowledge on educating young people, growing communities, and addressing the main challenges of metaverse development. Featuring perspectives from Joey Kheireddine, Esther O'Callaghan, Kareem Bayoun, and Alec Urtusuastegui, this panel offers a comprehensive exploration of the future of digital interactions and experiences in the evolving landscape of the metaverse.