Explore the critical issue of addiction and recovery in America through this 56-minute SXSW 2022 conference talk. Delve into the alarming rise in overdose deaths, exacerbated by the COVID-19 pandemic, and learn from passionate recovery advocates fighting on the front lines. Gain insights from Wes Hurt, founder of CLEAN Cause; Grammy Award-winning singer/songwriter Jason Isbell; and Jan Rader, Director of the Mayor's Council on Public Health & Drug Control Policy for Huntington, WV. Moderated by Laura McKowen, bestselling author and founder of The Luckiest Club, the discussion covers overcoming addiction, addressing stigma, the opioid epidemic, shame in sobriety, and supporting recovery. Discover strategies for making sobriety normal, helping students quit, and promoting family healing. Understand the importance of empathy and support in combating substance abuse and fostering recovery in communities across America.