Explore the art of creating innovative live music gatherings in this 18-minute conference talk from Collision. Join Superfly's Rick Farman, Pitchfork's Chris Kaskie, and Ars Technica's Nathan Mattise as they share insights on keeping festivals fresh and unconventional. Discover the key elements that make a successful festival, learn about the significance of choosing the right location, and understand how technology is shaping the future of live events. Delve into the world of diverse programming, including the integration of comedy acts, as exemplified by Comedy Central's involvement. Gain valuable knowledge from industry experts on how to think outside the box and create unforgettable experiences for festival-goers.