Explore the critical issue of fake news and its impact on media trust in this 18-minute conference talk from Collision Conference. Delve into potential solutions for combating misinformation, examine the collateral damage to credible media outlets, and consider the implications for advertising spending. Join Adam Singolda of Taboola, John Avlon of The Daily Beast, and Mat Honan of BuzzFeed as they discuss strategies to address the trust problem in news media. Gain insights into the definition of fake news, effective responses to misinformation, methods for defending against false information, and the concerning relationship between fake news and public health.