Explore data-driven marketing strategies and best practices in this 19-minute conference talk from Collision Conference. Learn how to balance performance indicators and marketing metrics without becoming overwhelmed by data. Join industry experts Chip Paucek, Alicia Hatch, Joe Lazauskas, and Jeremy Goldman as they discuss making informed decisions, finding the right audience, leveraging online education, engaging with customers, and embracing faculty in marketing efforts. Gain insights on striking the perfect balance between data analysis and intuition in marketing decision-making.