Explore the future of the music industry in this insightful 18-minute conference talk from Collision Conference. Delve into Kobalt Music Group's innovative approach to redefining artist expectations in the digital age. Learn about industry trends, the role of technology in driving liquidity and volume, and the potential for growth in the global music market. Discover how labels can adapt their mindset to thrive in the evolving landscape, and gain perspective on the challenges faced by streaming platforms like Spotify. Uncover the opportunities for monetization and understand the long tail issue affecting the industry. Gain valuable insights into how artists, music companies, and digital service providers can navigate the changing terrain of the music business.