Explore the evolution of sports entertainment and the impact of new technologies in this 19-minute conference talk from Collision Conference. Learn how industry leaders from WWE and DraftKings adapt to changing consumer demands, engage their communities, and leverage emerging technologies like VR and AR. Gain insights into expansion strategies, lessons learned, and the future of traditional and nonlinear media in sports entertainment. Discover what makes an ideal employee in this rapidly evolving industry and understand the challenges and opportunities presented by global markets, such as WWE's presence in Saudi Arabia.