Explore the profound impact of COVID-19 on healthcare communication and patient engagement in this 23-minute SXSW 2021 conference talk. Delve into the significant shift towards digital interactions between physicians and patients, examining the 93% increase in patient engagement with physician content on Twitter during the early months of the pandemic. Learn how social media platforms, particularly Twitter, have become crucial intersections for conversations among patients, caregivers, healthcare professionals, and public health officials. Discover insights from W2O's analysis using Symplur, a healthcare-specific analytics platform, to understand how these online connections have influenced medical information dissemination. Gain valuable perspectives on future social media trends in the healthcare industry, including discussions on COVID-19 vaccines, communication strategies, and the evolving role of platforms like Twitter in shaping healthcare conversations.