Explore a thought-provoking SXSW 2021 conference talk that delves into the importance of community investment for businesses. Discover how companies can drive success by actively engaging in their local communities, addressing social inequality, and supporting resilience, especially during challenging times like the COVID-19 pandemic. Learn from Audible's experience in Newark, NJ, where the company has tackled food insecurity, created opportunities for entrepreneurs, and bolstered the local economy. Understand the tangible benefits for businesses investing in their operational communities, including developing sustainable talent pipelines, nurturing entrepreneurship, and enhancing employee satisfaction. Gain insights into how companies can simultaneously improve their bottom line and contribute to their hometowns' prosperity through strategic community involvement.