Explore the journey of scaling a mission-driven brand in this 25-minute SXSW 2021 conference talk. Gain valuable insights from Supergoop! Founder Holly Thaggard and investor Maria Sharapova as they discuss transforming a mission to end skin cancer into a multi-million dollar business. Discover strategies for innovating within a category, changing consumer behavior, and identifying promising investment opportunities in high-growth brands with authentic missions. Learn about finding retail partners, staying true to your mission, creating healthy changes, and the importance of collaboration. Understand the benefits of being hands-on as a founder, selecting the right partners, investing in people, and launching during challenging times. Embrace the value of spontaneity and patience in entrepreneurship while prioritizing mission-driven goals and social impact.