Explore the intersection of cannabis entrepreneurship and entertainment in this 36-minute SXSW 2021 conference talk. Dive into discussions with industry powerhouses Berner, Al Harrington, Flo Storch, and Eric Hammond as they address the challenges faced by original cannabis entrepreneurs in a market dominated by multi-state operators. Discover how leading cannabis brands are partnering with high-profile entrepreneurs to challenge social and economic disparities. Learn about the evolution of cannabis culture, consumption, and branding, including the impact of movements like "Cookies." Gain insights into the future of the cannabis industry, the importance of helping others, and the role of female entrepreneurship in shaping modern cannabis companies. Understand how the convergence of entrepreneurship and entertainment in the cannabis sector is driving real social change and redefining the industry landscape.