Explore the transformative power of creativity in a post-pandemic world through this 27-minute SXSW 2021 conference talk. Delve into how digital creativity has become a vital tool for connection and collaboration during global isolation. Discover why creativity is now considered the new productivity and how it will shape future success in commerce and the workplace. Join Adobe executive, author, and entrepreneur Scott Belsky as he discusses the exciting ways everyone can participate in the creative revolution. Learn about the intersection of artificial intelligence and creativity, the concept of creative magic, and how crises can unlock productivity. Gain insights into embracing new technology and reimagining the future of meetings in this inspiring session that emphasizes the importance of preparing for a creativity-driven future.