Explore the evolution and challenges of cannabis media coverage in this 56-minute SXSW 2021 panel discussion. Gain insights from journalists covering the cannabis industry from both business and lifestyle perspectives as they examine how mainstream media representation has changed over time. Delve into the impact of the COVID-19 pandemic on the industry's essential status and increased legalization. Analyze the high standards companies must meet to garner media attention and the persistent issue of misinformation. Discover how careful word choice and semantics influence reader perceptions. Learn about the complexities of cannabis policy, challenges in coverage, and the importance of equal representation in sources. Understand the nuances of state versus federal cannabis policies and gain a global perspective with insights on legalization in Argentina.