Explore strategies for building and maintaining engaged gaming communities in this 53-minute SXSW 2021 conference talk. Discover how the video game industry has thrived during the pandemic lockdown and learn from Jam City's success in mastering community building and customer engagement. Join Will Crocker, VP of Customer and Partner Marketing at Braze, and industry experts as they delve into effective engagement tactics to keep gamers informed and invested for years. Gain insights on community innovation, personalization, re-engagement, social engagement, and building personalized experiences. Examine the role of machine learning, growth marketing tactics, team technology, and creator programs in fostering long-term player retention. Explore the balance between acquisition and retention, privacy considerations, and the use of personalized data to drive innovation in the gaming industry.