Explore a 30-minute SXSW 2021 conference talk examining the potential of the cannabis industry to revolutionize the economy and promote social justice. Delve into the multi-billion dollar cannabis market's economic, environmental, and social implications. Learn how building the industry with a focus on sustainability and equity could revitalize the American dream. Discover the challenges and barriers facing the cannabis sector, including corruption, overregulation, and lack of diversity. Understand the unique opportunity to create a better, more responsible industry from the ground up, and why this matters for the future of business and society.