Explore brand evolution strategies in this SXSW 2018 conference talk featuring Uber's Chief Brand Officer, Bozoma Saint John. Gain insights into developing bold campaigns, crafting compelling storytelling, and infusing style and flair into brand identities. Discover how to navigate different brand personas, foster creativity within organizations, and address pipeline challenges in the tech industry. Learn about Uber's innovative approaches, strategies for unearthing human stories, and the company's vision for the future. Hear valuable advice for established brands seeking rejuvenation and young professionals navigating their careers. Delve into discussions on company culture, cross-industry collaborations, and the importance of diversity in shaping brand narratives.