Explore the burgeoning world of podcasting in this 58-minute keynote from SXSW 2019 featuring industry leaders Dawn Ostroff, Matthew Lieber, and Michael Mignano. Delve into the untapped potential of audio content, comparing its market value to video and discussing strategies for growth. Learn about content creation, episodic production, and the evolution of creator tools. Gain insights into Spotify's recent acquisitions of Gimlet and Anchor, and understand their collective vision for the future of audio. Discover how these companies are revolutionizing podcast advertising, analytics, and production. Examine the expansion of podcasting into new formats, including visual media through Gimlet Pictures. Address audience questions on industry consolidation and time spent consuming audio content. Uncover why these experts believe podcasting is ushering in the second golden age of audio and how it's reshaping the media landscape.