Dive into a 58-minute SXSW 2019 conference talk featuring Giant Spoon co-founders Trevor Guthrie and Marc Simons as they discuss innovative experiential marketing strategies. Explore the creation of high-profile campaigns like HBO's SXSWestworld and Game of Thrones experiences, and learn about the challenges and successes of building immersive brand activations. Gain insights into effective client relationships, creative processes, and the future of experiential marketing. Discover how Giant Spoon, AdWeek's "Breakthrough Agency of the Year" in 2018, stays ahead in the competitive advertising industry through strategic leadership and innovative approaches to brand engagement.