Explore a thought-provoking SXSW 2019 featured session where Publicis Groupe CCO Nick Law delves into the critical role of creativity in shaping the future during times of rapid technological change. Discover why creatively led organizations are essential for harnessing the human potential of new technologies and developing innovative media formats. Learn about the challenges faced by creative professionals in traditional business structures and the urgent need for prioritizing creative vision in organizational leadership. Gain insights into the intersection of technology, creativity, and business, including discussions on data utilization, product development, and the evolution of creative grammar in new media. Examine the historical impact of technological advancements on creativity, from the gramophone to the internet, and understand the importance of simplicity in innovation. Analyze the current crisis in the creative industry, explore team structures and design problems, and consider strategies for breaking traditional organizational models to foster a more creative-centric approach in business.
Read more