Explore a thought-provoking conference talk that delves into the challenges of obtaining demographic data for fairness initiatives. Examine the complexities surrounding recruitment methods, privacy laws, anti-discrimination policies, and data collection practices. Gain insights into organizational trustworthiness and alignment, as well as strategies for mitigating uncertainty in the pursuit of fair and accurate demographic information. Discover how these challenges impact our ability to measure and understand demographic data, and their implications for achieving fairness in various contexts.