Explore the critical importance of basic scientific research in a panel discussion that delves into advocating for neuroscience in a disease-focused world. Learn how the research continuum influences advocacy efforts and gain valuable insights on securing financial and political support from policymakers. Hear from experts Andrew Sperling, Naomi Charalambakis, and Bill Martin as they share their perspectives on the essential role of basic research in driving biomedical advances. Discover strategies for effectively communicating the long-term value of scientific discoveries to those focused on immediate impact. Gain practical tips for advocacy and understand the significance of community involvement in supporting neuroscience research. From personal stories to advocacy events, this 18-minute talk by the Society for Neuroscience provides a comprehensive overview of the challenges and opportunities in promoting basic science research.