Explore the intersection of physics and social media in this 47-minute plenary session from the APS April Meeting 2019. Delve into the opportunities and challenges scientists face in today's connected world. Discover how online engagement can impact research practices and public perception of science. Learn about effective science communication strategies, including the use of humor and personal connections. Examine the benefits and potential pitfalls of sharing scientific work online. Gain insights on interacting with various audiences, from journalists to government officials. Address important topics such as trust in scientists, stereotypes, and dealing with science deniers. Consider the broader implications of social media for open science and academic practices.