Explore the concept of Rugged Software Engineering in this 41-minute LASCON conference talk. Delve into the challenges faced by modern software engineering organizations as they balance rapid delivery with quality and security demands. Learn about practical strategies to ensure a robust and efficient software lifecycle, including continuous release, bug bounty programs, and language safety. Discover how to navigate the complexities of software-as-manufacturing, virtual containers, and infrastructure-as-service while maintaining a focus on security and reliability. Gain insights into the evolving responsibilities of developers and the importance of software liability, training, and vendor management in creating resilient software systems.