Explore the complex issues surrounding data ownership and privacy in this thought-provoking 20-minute conference talk from USENIX Enigma 2019. Delve into the current state of data practices, localization, and content management as Denelle Dixon from Mozilla challenges the notion of corporate data ownership. Examine how the industry evolved to prioritize shareholder value over user consent in advertising models. Consider alternative approaches through Lean Data Principles and confront the ecosystem challenges facing the tech industry today. Gain insights into creating a more ethical and user-centric digital world that balances innovation with privacy concerns.