Explore a 22-minute conference talk from USENIX Enigma 2021 that draws parallels between shark conservation and effective communication strategies for security and privacy professionals. Discover how lessons from the shark science community can be applied to influence public discourse without relying on emotional manipulation or fear. Learn about the pitfalls of governing strategies that induce or amplify crisis, and examine real-world examples from Western Australia's shark policies and data breach privacy enforcement. Gain insights into the concept of emotionality, the fight-or-flight response, and how to address underlying causes rather than simply relieving public anxiety. Understand the similarities between shark conservation efforts and cybersecurity challenges, and explore innovative approaches like the Sharkspotter Program to improve communication and problem-solving in the security and privacy sectors.