Explore a thought-provoking conference talk from USENIX Enigma 2022 that challenges conventional approaches to combating disinformation. Delve into Dr. Gillian "Gus" Andrews' analysis of the limitations of fact-checking and AI-driven solutions in addressing the spread of rumors and conspiracy theories. Examine the complex relationship between trust, information, and human behavior, drawing insights from science and technology studies, neurocognitive development, and "new literacies" research. Discover why trustworthiness may be more closely tied to people than information itself, and consider alternative strategies for tackling the disinformation problem on a human scale. Learn about the impact of team loyalties, social context, and local institutions on information credibility, and reflect on the potential shortcomings of current large-scale efforts to fight misinformation.